The virtual and augmented reality market is expected to expand dramatically by 2020, making it one of the fastest-growing industries. Despite this success, many consumers are still are still unwilling to pay the high cost of owning the equipment. While VR arcades pose a solution and are a growing market, most users only stay 1-2 hours during infrequent visits.
Medication non-adherence results in 125,000 preventable each year as well as $300 billion in avoidable healthcare costs.
•Among hypertensive patients 89,000 premature deaths could be avoided each year with proper medication adherence.
•Common behaviors include:
-1 in 2 people missed a dose
-1 in 3 forgot if they took the med
-1 in 4 did not get a refill on time
Through in person interviews & online surveys, 65% percent of participants admitted to having missed a dose of their medication in the last month,. 25% of those who missed a does admitted they had missed several days over the last month. Many participants over 45 cited taking managing many medications while those under 35 cited traveling as the cause of their missed doses.
• Carezone is the only competitor to offer to ship medications to your home for free, offer an online community to talk to others, and make all features available thru website as well as app.
• All competitors track additional health information such as blood pressure and glucose.
• A feature that stood out was on Medisafe. When you select on a medication, you’ll see your scheduled reminders (the frequency you take it), what condition you are taking it for (mild pain, asthma, etc.), additional information about the medication (missing a dose, side effects, ect.) sometimes video instructions on how to take it, and warnings on how it may interact with any medications you are taking or any food.
Features that these apps have that will be important to consider are:
• Easily entered med name and dose (by photo, importing, or manual enter with auto complete)
• Easy to enter dosage times with automatic adjustment for any med taken late
• Automatic pill icon that matches actual med
• Drug warnings, directions, and automatic warning for unsafe med combinations
• Daily med schedule showing upcoming scheduled meds
• Ability to skip or postpone a dose
• Exportable report of medications and recorded measurements (weight, blood sugar, etc.)
Reviews from users of competitors such as MyTherapy below give insight to user pain points. A number of users complained about the lack of ability to customize the alarm for medication and many could had difficulty hearing it. Users also wanted more options when adding medications such as adding multiple medications to a single time, notes for new prescriptions for the ability to record any side effects, deleting medications, and backdating medications.
Personas were created with information from the online surveys that were conducted along with supporting research that was done for this topic. It was noted that there were younger potential users who have busy lives and travel aside from the assumed older potential user.
USER EXPERIENCE STRATEGY
MediPlan attempts to save lives by not only reminding users when it’s time to take their medication but also creating the habit of taking their medication on a schedule and regularly monitoring their health. The app needed to make it easy to input information and to do so correctly as the repercussions for incorrect information could have a strong negative consequence to the users health. It also had to be clear and concise to be usable for those that are less familiar with tech.The app also needed onboarding to give users information about the key features with the option to make an account later so they could freely browse the app and determine if they were going to be comfortable with the app to continue using it.
The interface had to be very open so users could see their information quickly and easily. The buttons also had to be clear and easy to press for older users and users who are less familiar with technology. The overall feel of the app had to be welcoming but professional to put the User at ease and establish trust.
Prototype testing was conducted through printing out various screens and asking users to complete different tasks, taping the paper as if it were a screen. One screen was shown at time and swapped for the appropriate screen once the user tapped. From observing the users interact with the screens, it became apparent the words edit needed to be shown next to each medication on the medications screen instead of having only the icon as some users didn't realise where to edit.
Another issue that came to light was some users felt unsure about how the scan medications would work and opted to manually enter only because they felt they wouldn't know how to scan the medications. A possible solution could be an animated onboarding showing this process. Additional solutions will be drafted and A/B testing could help determine the best course of action.