While stress is a normal part of life, negative stress can lead to adverse health effects such as headaches, high blood pressure, depression, and anxiety. Many are likely to turn to tobacco or alcohol to alleviate their stress which in turn causes more health problems. The CDC reports that every 2 seconds, 7 people die from The CDC reports that every 2 seconds, 7 people die from illness directly related to chronic stress, that's 110 million stress related deaths every year.


 In person interviews in addition to online surveys, were both qualitative and quantitative information was collected, revealed that 90% of participants cited work as the cause of the stress with more than half of participants feeling their stress was moderate, 42% feeling their stress was severe, and only 5% feeling their stress was only mild. 



The price points across these competitors can vary largely depending on what type of care you need, duration, & number of sessions needed.
• The majority rely heavily on the app and some have smartwatch integration.
• Some of these options can be too intensive, complicated, or long for a beginning user.
• Most of these competitors offer the application for free but have a limited amount of features or content available. 
• One competitor, Calm, is expanding offline to offer things like books, sleep aids, and partnering with XpersSpa to sell calm products and giveaways at airports.
• Many competitors seem to focus on meditation.


Reviews from actual users using competitor apps where explored to find pain points users are facing. This information was helpful to see what users disliked about similar apps but also to see what features they would like. These reviews highlighted issues such as having the mood entry be easy to spot, having the button to save text be at the bottom, and keeping sizes of text inputs consistent. Features users wanted were the ability to customize layout for easy access to most used features, ability to add photos and voice notes to an entry, and seeing mood pattern weekly, monthly, and annually. 


Personas were created with information from the online surveys that were conducted along with supporting research that was done for this topic. It was noted that there were younger potential users who have busy lives and travel aside from the assumed older potential user. 



The main goal of Free is to help alleviate stress so it was important that the app be easy to use, simple and intuitive so as to not cause any additional stress. Free needed to focus on learnability, efficiency, memorability, and satisfaction. Users need to be able to record there mood and may already be in some distress so if it is too difficult, it may be easily abandoned as an option to help the user. Since the mood diary would be most beneficial for the user if moods were recorded daily, and possibly  multiple times a day, it had to be efficient so the task of recording their current mood didn't feel like a hassle and interruption to their day. It also needed to leave the user feeling satisfied at the end by being pleasant to use and hopefully leaving the user feel like the let out what they needed to and can reflect on why they feel the way they do.  



The interface for Free had to be very clean and decluttered so it would not make users feel more overwhelmed. During competitive research, some users cited issues such has having trouble finding features and a text heavy onboarding process that took too long to get thru.